Whether you’re an e-commerce beginner or playing the game for a long time now, your number 1 priority remains the same: Increase your sales.
Here are 5 actionable tips to immediately increase your sales and improve your conversion rate.
1. Improve your customer experienceAlways keep your shopping cart visible on every page.
Make sure the buying and checkout process is simple.
Leverage your customer experience with multichannel customer service. This is where Atalian Interactive comes in: For a clear overview of our customer service outsourcing process contact us here
Trust is the key ingredient to drive more and more sales. The more a customer trusts you, the lower the customer’s fear of making a buying mistake.
The first thing to do is to check whether your website is secure.
Once done, display any security badges your website is using, especially through your payment cycle.
Perhaps the most powerful social media tools you can use to trigger an immediate buying decision are testimonials of all kinds from people who have purchased your product and are happy with their purchase decision.
The main job here is to clearly demonstrate to your customer, though positive reviews and testimonials that other people are happy using their product.
Testimonials increase the perceived value of your products and lower the perception of risk.
Here’s two guidelines to follow:
Include pictures of happy customers
Be authentic. Make sure you’re not lying or misleading your customers.
The relative scarcity of a product has a powerful psychological influence on the customer’s sense of urgency to act immediately.
Scarcity implies value and desirability.
Tell your customers you have a limited quantity of items remaining even if that’s not the case.
Run flash sales and holiday sales. Airlines do that all the time
The best way to drive sales and increase your conversion rate remains the human touch.
No chatbot will replace the smile and warmth of a customer service expert.
No security badge will be as trustworthy as someone saying, “You can trust us”.
No testimonials will replace the guidance and gentle push of credibility that a sales agent has.
No flash sales will motivate your potential leads to make the jump and complete the sale process as an outsourcing expert would.
Outsourcing your sales process and customer experience will give you the time to focus on your core business as well as increasing productivity and revenue.
Here’s where Atalian comes in. For more information, contact us here.